Why Search Engine Leads Are So Valuable For Lawyers

Most lawyers selling their services online don’t put much value on online leads. But these leads are incredibly valuable for lawyers because they indicate intent to purchase. This is even more true today, as users spend less time on sites and more time on apps. Read more about lead generation for lawyers.

People spend an average of 12 minutes on websites but only 5 seconds on apps. The realities of the modern internet user mean you now live in a mobile-first world. As such, you must understand why search engine leads are so valuable for lawyers and why you should be investing more time and energy into generating them.

Search Engine Leads Are Valuable Because Of Their True Intent To Purchase

The number one reason why leads are so valuable is that they represent true intent to purchase. While someone who clicks on your online ads may be interested in your services, they haven’t decided what they need or how much they’re willing to spend.

This is why marketers often refer to “low-intent leads”. These are people who have some interest in what you have to offer but haven’t taken the time to think it through and decide if it’s what they’re looking for or if it’s within their budget.

With search engine leads, on the other hand, users have already decided what they want and how much they’re willing to spend. This makes them extremely valuable for businesses, particularly for lawyers because the majority of their leads are going to come from organic search. But again, this only applies to search leads, not social media leads.

Consumers Are Using Search To Find Products And Services

As discussed earlier, consumers’ attention spans are getting shorter, and they’re spending less time on websites and more time on apps. As a result, marketers are increasingly turning to paid ads to drive traffic to their sites and drive conversions. This means that organic traffic from search is going to be increasingly scarce, and competition for your target keywords is going to increase.

Because paid advertising on search engines is a numbers game, you have to make sure you’re not just generating traffic but driving conversions. This means understanding how to create ads that convert and why certain types of advertisements work better than others.

Users Trust The Information From Advertisements

One more reason why these leads are so valuable is that users trust the information they find in ads over the information they find in articles or blogs. This means that if you can get your ads to appear at the top of the search engine results page, you’re likely to convert many more leads than if you were to attempt to drive traffic to your website and try to convert them there.

What Is Local SEO? How Can It Help A Law Firm?

Local SEO is a crucial part of search engine optimization. It’s important for several reasons, including the fact that users are increasingly using voice search on their mobile devices to find information about businesses in their local area.

If you operate a law firm and want to increase your visibility among potential clients and referral partners, read on to discover more about what is local SEO and how it can help your practice.

What is Local SEO?

Local SEO is the practice of ranking in the search engine results for terms related to your business’s location, as opposed to ranking for broader terms like “attorney” or “law firm.” It’s a crucial part of a broader search engine optimization (SEO) strategy for law firms and other businesses.

Broad terms like “attorney” or “law firm” might get a few people looking to hire a lawyer in general, but local searches are more likely to prompt someone to hire your firm specifically. That’s why local SEO is so important for law firms and other businesses.

How Can Local SEO Help A Law Firm?

If you operate a law firm, you know that finding clients isn’t easy. If you’re not getting referrals from other attorneys in your community, you’ll need to find new ways to reach out to potential clients and get them in the door. A great way to do this is with SEO, especially the local one.

If you’re not showing up when people search for legal services in your city, you’re missing out on a source of new clients. With the local version of SEO, you can rank in the search engine results for those terms and, as a result, you’ll get more visitors to your website who are actively looking for your legal services.

The Importance of Local SEO for Law Firms

If you’re having a law firm, you probably already know the importance of the local version of SEO; however, if you’re new to SEO or don’t specialize in law, you might be wondering why this is such a big deal.

There are a few important things to keep in mind. As you have seen, more and more people are using voice search to find businesses in their area. You can bet they’re typing in the name of the city they’re in. But what happens when they don’t see your business at the top of the list? Chances are, they’ll keep scrolling until they find a more relevant business, and then they’ll click on that result.